You have a passion for your work- and so do we. We translate your passion
into words that work for you.
The objectives for an Sales Collateral copywriting we do are to gain attention, engage readers and get them to BUY! Everything we write is designed to support the ultimate of getting and keeping customers.
We develop the best format for sales presentations to put BENEFITS right out front to fire up prospects and customers to decide to buy – NOW (and later!)
Our sales letters make the CUSTOMER the focus. We work on organizing the offers in a way that leads the reader to WANT buy –to spend on something they want.
Sales Sheets and flyer need to be direct and easy-to-understand. The Call to Action should be forceful and drive action – contact us.
Our case study writing displays your successful experience and capabilities. It sets the stage for new sales by showing the hard number results for previous efforts.
We write sales events copy that will fire up the prospective visitor to “show up.” Our work also help to get the presenters – your sales staff – excited about what they have to show AND how much they can SELL!
Sales promotions are designed to SELL specific products RIGHT NOW! Our copy will help your sales staff achieve greater sales AND learn how to sell more of other products at the same time.
Our Direct mail and email copy is designed to home in on the exact things prospective buyers consider important. Give highly focused lists and get the words and phrases that most appeal to the target audience.
Our writing goal for direct marketing materials is to get people to BUY – by making a concise, clear, benefit-rich offer.
We use highly memorable “Sticky words©” to get gain attention and help audiences to understand the material you want presented.Product videos we write are designed to create demand. Our training Video copy drives retention and practical use of its contents.
We write copy that makes a new or revised product a “hero,” giving readers a clear idea of the benefits THEY will receive if they purchase it. Every product has its own story, and we are the folks who write so YOU get a happy ending.
Our Technical Copywriting is precise and complete without requiring readers to work harder than necessary. Essentially, our work is to get all facts organized in a logical way so readers will WANT to read all about the topic and understand what is written.