Blog/Article Copywriting Services – Columbus Ohio
What Would YOUR Customers Want to Know?
You want to build a strong, positive relationship with your target audience and blogs are a very good way to do that.
Blogs and articles are NOT sales pieces, they’re subtle social marketing basically reaching out to people who are interested in the things you have to say.
You have to provide valuable information in a transparent and non-commercial way to get readership and especially PASS-ON readers.
Create a Target Persona
Part of the objective of each blog or article is to create an effect on influencers so their followers will be motivated to read what the people they follow share. Your strategy should be to publish blogs aimed at a “persona” – a composite of the specific group of people.
If you have or can get research on existing customers that reveals the interests that attracted them to your services, we can provide blog copywriting that will target those interests. Influencers and others with the same mindset will become readers – and with continued efforts – customers too. .
The key “You Have Questions, We Have Some Answers”
Your customers and prospects have questions. Knowing what they might be and providing answers gets people’s attention. Subtlety is a virtue in a successful blog or article. The body of the piece identifies what readers want to know and offers solutions.
Your sign-off identifies you as an organization that can provide those answers to them. Good reasoning and clear thinking win friends and influence people. Add a link to the appropriate part of your two-line sign-off and voila, you’ve get visitors looking to solve their issues.
If all you need is some help tweaking copy or adding some compelling and cogent information, we can do that too. Just ask us!
Make Your Content a Priority.
I certainly will.
Increase Conversion Rates
We use “Sticky words©” to build your story – to gain and keep attention by creating a strong positive perception. “Sticky Words” are memorable and give prospects unique reasons to do business with you. “Sticky words©” that get people to want to find out more about what you do and how they might be able to benefit from it.
Reduce Bounce Rate
Copywriting that provides convincing reasons for visitors to engage with your work and read more – and more.
Drive More Traffic
Keywords and phrases that draw visitors to your site because you have content that relates to benefits they want.
Turn your traffic into loyal customers and return visitors. Don't miss out!
Sometimes I write About Writing
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Free Strategy and Content Review
Transform your copy in just a few days. Change words, change how people look at you.