Content Marketing Copywriter
Content Marketing Copywriting Services – Columbus Ohio
Marketing for the Brave New (Digital) World
Content Marketing evolved as way to reach target audiences without the negatives generated by traditional hard-sell advertising. We have the same philosophy – find ways to build awareness, credibility and loyalty for the brand.
We do copywriting that gets attention for what our clients have to say.
Our clients have diverse needs but a common objective – they want people to see and react to something – ideas, or products, information or services.
Each has the goal of creating a strong position for their brand to gain sales and loyalty.
Content marketing copywriting is a lot more than “just words”
We are strategic thinkers
We have to interpret what our clients do and then write material – articles, blogs and more – that isn’t a sales pitch. There is no direct mention of a particular brand, product or service. Our copy is informational to educate, entertain or move an audience creating awareness of and interest in the brand and its offerings.
That relationship will convert into some level of digital action – clicking on a website link, downloading a whitepaper or brochure, requesting a demo, or contacting a sales rep. That involves doing detailed and deep dive research on the target audience and what they want and what our clients do so we can make the connection.
We also develop relevant copy points and the best medium – particularly blogs – to get useful information to the audience and create a positive attitude toward the client. We ensure our copywriting achieves that by keeping close contact with the client on how well they work generates an active relationship between them and the audience.
Whatever it takes to “get the right message to the market”
After doing the strategic work including budgets and plans, our copywriting – original, clear and compelling language – is married to design, especially infographics, to get the right message to the right audience the right way.
Finally, we have to be able to get feedback and measure the effectiveness of our work – while it is in motion – and have the flexibility to tweak, re-do or scrap/reinvent – quickly.
The Content Marketing Institute’s definition of Content Marketing is the same as ours –
“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Make Your Content a Priority.
I certainly will.
Increase Conversion Rates
We use “Sticky words©” to build your story – to gain and keep attention by creating a strong positive perception. “Sticky Words” are memorable and give prospects unique reasons to do business with you. “Sticky words©” that get people to want to find out more about what you do and how they might be able to benefit from it.
Reduce Bounce Rate
Copywriting that provides convincing reasons for visitors to engage with your work and read more – and more.
Drive More Traffic
Keywords and phrases that draw visitors to your site because you have content that relates to benefits they want.
Turn your traffic into loyal customers and return visitors. Don't miss out!
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