How We Work

Complete Copywriting Services to Fit Your Needs


I’ve been running my own business since 1993.  Charisma PR is my company, established to produce the best and most effective copywriting, marketing and consulting services for businesses of all sizes and individuals as well.  Our writing helps our clients deliver unique marketing communications messages that get results.


Whatever you need to communicate, our expertise and passion put your capabilities into “Sticky words©,” high-impact phrases to help prospects “get” your offer.  We use Sticky words to create Value Positioning Statements (VPS.)

A VPS isn’t a “tagline,” it distills the essence of the benefits you provide into a few crisp words.

“My work is based on highlighting the unique capabilities of each client – to create a strong story and a positive image.”

Our copywriting is based on starting and maintain a relationship with your audience. It is succinct and memorable and works build a brand for large company that want to grow and prosper or social capital for an individual who wants the same thing.


When we write, the essence of our work is to really communicate, to put the things you can do for others into simple but dynamic terms that vividly create the right impression with your target audience. We work hard to write powerful pieces that include hard-hitting facts but also speak to the emotions of the target audiences.


We write virtually everything, from corporate digital effort and brochures that help create a strong and profitable brand that ranks high in its category all the way to resumes that build enough social capital for people to help them get the chance to put their talents and drive to work in the most fertile environment.


I’ve worked with hundreds of clients over the years and been gratified about their successes and the kind words they write about my work. My writing includes business books and articles as well as works of fiction. Everything I write is created with passion and the desire to help others succeed. That’s also the way I run my business.

Expanded Biography


Verbal work – 30/60-second intros, speeches, narratives for radio and TV commercials, seminars, training and more

Online – Website copy, social media content and online ads

Offline – Ads, letters, proposals, brochures, flyers, promotional programs/ contests/ continuing programs, seminars, books (personal and ghostwritten for clients)

Plans – Marketing plans, business plans, strategic plans and more



Experience with companies of all sizes on business process and practices, resource development and management



  • BA and MA in Communications from Case Western Reserve 
  • In my own business since 1993 
  • Accomplished veteran in advertising and PR, writing, research, planning, process 
  • I’ve worked with over 3,000 clients ranging in virtually every business category – from the mega-large – Sherwin-Williams, Eli Lilly, JP Morgan Chase, Coca-Cola, Anheuser-Busch and more – to new start-ups and one-person consultancies 
  • My focus is on smaller businesses who want to grow and become more profitable without spending a fortune


The Fine Art of Networking

The Fine Art of Networking provides the “why’s” and “how’s” of networking to increase your personal or company recognition, to gain more business contacts and referrals.


Social Capital

How to Get it, How to Use It

It’s not what you know; it’s not who you know; it’s who knows you and how they can help you build long-term relationships that provide mutual benefit.

Free Strategy and Content Review

Transform your copy in just a few days.  Change words, change how people look at you.