How to Create Long-term Relationships - NOT Just One-time Transactions

You Need Trust-Based Marketing Strategy, Plans & Copywriting

Trust–based Marketing to build profitable long-term relationships

Charisma PR – Great & STRATEGY Copywriting – At a Reasonable Cost

Get customers who WANT what you offer
Positive attention – Engaged Audience – Build Your Brand – Succeed

Sell Expertise & Solutions

New/edited copywriting Websites and Content Marketing – blogs, social media and articles with high interest You have seconds to engage visitors – get their attention to learn more about you

Share Your Successes

Sales presentations and promotions, Sales Sheets Product PR, Brochures, flyers, and more Get prospects and other stakeholders excited and interesting in knowing more

Engage Client In The Marketing Process

Plans, Marketing materials, Biographies. Corporate PR, technical and training and more Field powerful campaigns that generate interest and leads

Engage Prospects - Retain Clients

Real Estate digital website and blogs, team/personal bios Resumes for any level Put your talents on display, let people know why they should get to know you

Andy Chiodo

Andy Chiodo

Expert Creative Business Writer & Strategist

Writing Based on Driving The Decision to BUY.

We Help Businesses Turn Prospects into Collaborative Partners.

StrategicConsultant/Planner/Wrtiter We work with clients to create a positioning program designed to create and maintain a positive relationship with their target audiences. Content Development We have a range of instruments and processes to inform and focus marketing planning and communications strategies. Strategy and Content are designed to reach and convert key audiences on botgh the – emotional and rational levels. Our work generates enough TRUST with key audiences to engage them and move them into making buying decisions.
  • Make benefits clearly understood – so they GET IT
  • Generates a perception of VALUE
  • Impresses viewers with enough perceived uniqueness to be seen as WAY COOL
  • Leadsto creation of Value Positioning Statement

The great wheel of marketing displays how marketing actually works – the process an organization needs to follow to successfully establish and maintain a RELATIONSHIP that will turn prospects into long-term customers.

Buying Decisions Basically, “the decision to buy” is based on two things:
  • EMOTIONAL – People are inclined to buy based on emotion – the WANT what you offer
  • RATIONAL – Before they act on the inclination, they want evidence – in the form of benefits to THEM – that will justify their decision to become a customer and do business with you
  The Process:
  1. TRUST – Generate enough reasons for prospects to CONSIDER buying from you. We recommend using a Value Positioning Statement – a memorable phrase that draws attention and makes prospects want to learn more.
  2. GET IT – Explain clearly what you are offering in a SIMPLE that makes sense to them
  3. VALUE – Demonstrate the BENEFITS that you will provide, including YOUR own involvement
  4. WAY COOL – Close the deal with absolute conviction – it is the WAY COOL that establishes and maintains a real working relationship

The Great Wheel of Marketing


Our writing approach is for everyone.


Free Strategy and Content Review

Transform your copy in just a few days.  Change words, change how people look at you.