Promotion Copywriting Services – Columbus Ohio
Promotions get people to buy or try and buy
We do promotional copywriting that focuses on selling. The purpose of promotion is to provide a reason for existing or potential customers to buy the product. Also known as sales promotions, these are short-term tactical efforts to increase sales for existing products or get new products off to a quicker start by a special deal.
We write promotional based on getting products – new or existing – sold in higher volumes and more quickly than they normally would.
That speed-up is caused by a special offer – “try this new item for X$,” “buy now to get more for less,” or “buy before this gets more expensive or goes away.”
The deal is the deal
Although our work can help support customer loyalty, the fact is that “the deal is the driver.” That offer is what they target is buying – price or some other incentive is used to drive sales. While the incentive may be emotional rather than economic, “getting a deal” based on money off or some nifty gizmo or item, has to be the focus.
Promotional copywriting HAS to be simple because complex offers don’t work. The reason these deals fail is that buyers are suspicious of “complications.” They fear that they’re being “sucked into a bad deal” and won’t respond.
Our promotional writing is crystal clear and designed to reach audiences, to make them delighted to buy.
We subscribe to this quote in the graphic by Claude Hopkins, one of the giants of early promotional writing.
Make Your Content a Priority.
I certainly will.
Increase Conversion Rates
We use “Sticky words©” to build your story – to gain and keep attention by creating a strong positive perception. “Sticky Words” are memorable and give prospects unique reasons to do business with you. “Sticky words©” that get people to want to find out more about what you do and how they might be able to benefit from it.
Reduce Bounce Rate
Copywriting that provides convincing reasons for visitors to engage with your work and read more – and more.
Drive More Traffic
Keywords and phrases that draw visitors to your site because you have content that relates to benefits they want.
Turn your traffic into loyal customers and return visitors. Don't miss out!
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