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Blogs contain lots of facts, and have evolved from “thoughts” to being more informative.
Articles on the other hand are written from a strictly fact-based point of view, and tend to include more formal things like interviews and research from credible experts and research firms. The objective for writing an article is to provide more “formal” information so it can be considered an authoritative source.
Article copywriting is intended to create the impression that the writing has been done in the same way as a reporter would do a news story. Besides being based on hard facts articles are intended to enhance the brand’s position as an “expert” that is giving the reader unbiased, true and valuable information, without any other agenda.
We write articles to sway the reader’s thinking in a more subtle way than public relations or advertising. We craft each article in a way that supports the readers’ belief in it as a source of useful facts that are non-commercial and useful in forming opinions and making decisions.
We use “Sticky words©” to build your story – to gain and keep attention by creating a strong positive perception. “Sticky Words” are memorable and give prospects unique reasons to do business with you. “Sticky words©” that get people to want to find out more about what you do and how they might be able to benefit from it.
Copywriting that provides convincing reasons for visitors to engage with your work and read more – and more.
Keywords and phrases that draw visitors to your site because you have content that relates to benefits they want.
Corporate Article Copywriter In-Person/ Phone/ Video Consultations Corporate Article Copywriting Services – Columbus Ohio How to be an expert The perspective we take when we
