Welcome to My Blog
Thinking out loud
The Androids Are Coming, The Androids are Coming…
and They Are US! Artificial Intelligence, the scariest words out there! Google and Amazon are constantly work to make machines that we can talk to which will provide for every need. SIRI, Cortana, Amazon’s Alexa and more are doing more and more. Even the ...
Everything You Grew Up with Is Going Away
The Brave New World – Is Here~ (This may not SEEM like a business blog, but it is!) When you write blogs, you do a lot of thinking. I write a LOT of blogs for other people and always try to stay on top of what’s happening – sort of. I tell people that life is...
Why Blog Templates FAIL
Disclaimer – I AM a freelance copywriter (and I think a darned good one!) Why Original Content is Better Than “Template” Content Okay, so – yes, Google and its SEO algorithms are all about Keywords and Domain Authority and yadda,...
How to have the right kind of website
Websites are the proof that your organization exists. Cold as that sounds, it’s the truth. In one sense, the internet is the Yellow Pages of the 21st century. People look for something, find the “biggest ads” or first listings and boom, they’re off to find the...
The Writing Drive-Thru IS OPEN!
We strive to meet client dates, no matter how tight the time frame! It seems like EVERYBODY is in a hurry to get marketing messages, so we have decided that we CAN accommodate their need to have “stuff” done at the speed of light. The only thing we ask...
How do you and your business become stars?
Expert Copywriter Tips Being a Star means getting people to take notice of you - and respond. We make stars by providing copy – words - that get attention and generate positive action. In the world of Online Design, the goal is to create positive User Experience -...
The Magic Formula to Get Your Website Copy Done Without Stress
You can ask any website developer “What is the biggest problem in getting my website done?” Answer: Getting copy! Why? Because you’re not an expert creative business writer – while I AM! The two things most people are NOT good at – public speaking and writing. On...
The Bare Bones of Creative Business Writing
I often get asked, “So, how do you write – what’s your process/secret?” The Answer? It’s Simple – But It Ain’t Easy! Read ON! You start with: Who, Why, When, What? Who is this for? Why should that person care? When can they get it? What do they have to do next? Your...
Hitting the Sweet Spot
Why You Need Sticky Words© I always tell people like clients, prospects, friends or whoever to be careful what they say. No, I’m not talking about political correctness or the lack of it. The fact is that most people today will only give you about 4 tenths of a...
Unique Selling Propositions
Not What You Think Ah, the Unique Selling Proposition (USP)! For years it has been the Holy Grail of advertising companies, corporate biggies and B-school profs. Unfortunately, it has been abused so much that it’s almost disappeared. It used to easy to find one for...