Our Portfolio
Value Position Examples from Happy Clients
What does the Sherwin-Williams company do best?
In addition to state-of-the-art paint, the folks working in their paint stores are experts who can answer any painting/ refinishing questions and give great advice.
Value Positioning Statement
“Ask Sherwin-Williams”
What People Want
Help to solve painting needs…
What does Eli Lilly’s Elanco division do best?
Besides supplying top-quality products, they support the whole animal production market through education, lobbying and donations.
Value Positioning Statement
“We’re riding YOUR side of the fence!”
What People Want
Reminded of ALL the reasons they should buy from you…
What does Monarch Title do best?
Yes, they provide very cost-efficient title insurance, BUT they also go the extra mile to eliminate any potential problems that could sabotage the transaction – at no extra charge.
Value Positioning Statement
“Close with Confidence”
What People Want
Security – no surprise challenges to their ownerships. Ease – 20+ pages of forms that don’t take all day to understand
What does ChooseMySite do best?
What ChooseMySite does
Site design/re-design to produce more interest, generate more visitors, deliver more prospects on a consistent basis
Value Positioning Statement
“Creating Your Internet Success”
What People Want
A website that produces more LEADS
What does Davis Roofing and Restoration do best?
Roofing and Reconstruction
Honest, reliable and thorough – willing to go the extra mile to get the insurance companies to be fair
Value Positioning Statement
“We’ll Keep You Covered”
What People Want
Quality roof and home repairs at a fair price
What does JMS do best?
Leadership Development and Coaching
One-on-one, group and team coaching and organizational development consulting – to provide the opportunity to gain the insights and organizational and personal success
Value Positioning Statement
“Learn and Grow”
What People Want
Ways to improve management and leadership skills
What does Curry & Associates do best?
Merchant Services – credit card processing and support
Less stress, optimum costs and complete customer guidance and service
Value Positioning Statement
“Accelerating Your Cashflow”
What People Want
Less hassle, confusion and costs with the best credit card processing
FREE CONTENT REVIEW
Transform your copy in just a few days. Change words, change how people look at you.
Andy Chiodo is the founder and president of Charisma PR. He is an expert creative business writer with extensive and successful experience writing everything — a wide range of work that includes 30/60-second infomercials, all aspects of public relations, website copy, electronic and print ads and commercials, social media content, curriculum and course work for seminars and training, business plans, strategic plans, speeches and more.
Follow
Our Services
Resume Services