In-Person/ Phone/ Video Consultations
Our clients have diverse needs but a common objective – they want people to see and react to something – ideas, or products, information or services.
Each has the goal of creating a strong position for their brand to gain sales and loyalty.
We have to interpret what our clients do and then write material – articles, blogs and more – that isn’t a sales pitch. There is no direct mention of a particular brand, product or service. Our copy is informational to educate, entertain or move an audience creating awareness of and interest in the brand and its offerings.
That relationship will convert into some level of digital action – clicking on a website link, downloading a whitepaper or brochure, requesting a demo, or contacting a sales rep. That involves doing detailed and deep dive research on the target audience and what they want and what our clients do so we can make the connection.
We also develop relevant copy points and the best medium – particularly blogs – to get useful information to the audience and create a positive attitude toward the client. We ensure our copywriting achieves that by keeping close contact with the client on how well they work generates an active relationship between them and the audience.
After doing the strategic work including budgets and plans, our copywriting – original, clear and compelling language – is married to design, especially infographics, to get the right message to the right audience the right way.
Finally, we have to be able to get feedback and measure the effectiveness of our work – while it is in motion – and have the flexibility to tweak, re-do or scrap/reinvent – quickly.
We use “Sticky words©” to build your story – to gain and keep attention by creating a strong positive perception. “Sticky Words” are memorable and give prospects unique reasons to do business with you. “Sticky words©” that get people to want to find out more about what you do and how they might be able to benefit from it.
Keywords and phrases that draw visitors to your site because you have content that relates to benefits they want.
Content Marketing Copywriter In-Person/ Phone/ Video Consultations Content Marketing Copywriting Services – Columbus Ohio Marketing for the Brave New (Digital) World Content Marketing evolved as
