You can ask any website developer “What is the biggest problem in getting my website done?” Answer: Getting copy! Why? Because you’re not an expert creative business writer – while I AM! The two things most people are NOT good at – public speaking and writing. On...
I often get asked, “So, how do you write – what’s your process/secret?” The Answer? It’s Simple – But It Ain’t Easy! Read ON! You start with: Who, Why, When, What? Who is this for? Why should that person care? When can they get it? What do they have to do next? Your...
Why You Need Sticky Words© I always tell people like clients, prospects, friends or whoever to be careful what they say. No, I’m not talking about political correctness or the lack of it. The fact is that most people today will only give you about 4 tenths of a...
Not What You Think Ah, the Unique Selling Proposition (USP)! For years it has been the Holy Grail of advertising companies, corporate biggies and B-school profs. Unfortunately, it has been abused so much that it’s almost disappeared. It used to easy to find one for...
Simple, But NOT Easy No offense, but there are probably lots of companies that do what you do. Most of your competitors are going to do what’s easy. They will publish a list. You can call it a complete description of services, a way to explain what a company...
