Direct Mail and Email Copywriter
In-Person/ Phone/ Video Consultations
Direct Mail and Email Copywriting Services – Columbus Ohio
Direct Mail and Email Marketing
Which to use? It depends!
There are times when email works better and others when regular mail – postcards and/or letters – is more effective. So which one should you use? We believe that the target audience determines if you should use one or the other – or BOTH. We do email copywriting AND postcard/letter copywriting that gets the audience to ACT.
Client Be Prepared
It’s all about the audience. The first thing a client should do is get a GOOD list, whether it’s digital or snail mail (or both.) It’s unlikely that motorcycle enthusiasts will be interested in ballet clothes. So, one of the responsibilities of our clients is –do your homework and make sure that the people you target could use your product.
We also need to know the composition of the audience – college professors or garage mechanics, rock bands or potential donors. Then there is the big question – why does the client think that the folks on their list might be interested in what the client offers?
We’re going to write compelling copy about that offer, so we need to know what the payoff for recipient is – the positive benefit(s) they will receive – lower cost, spend less time, make more money, save a life, recall great memories or whatever. Then, we take over because we know how to build the benefits and get the best response.
Separated at birth?
As experienced direct marketing copywriters, we know that the nature of the audience has a lot to do with what will work better. The audience drives the medium the client should use – first.
We think using BOTH methods work best, especially because some key things that are important for both media.
We write email marketing subject lines that get attention. They’re simple, direct, intriguing and interesting enough to get the email read.
Our direct mail copywriting is based on getting attention IMMEDIATELY. We know how to get them to sign up, go to the client’s site or store – and do business.
If it’s on a postcard we write copy that’s disrupting enough to get attention and get it read instead of just being pitched. We write offers that are simple and get recipient to call, click or buy, donate or drive to the place where they can see/consider/buy.
The client has to decide on the media and the follow-up, but no matter what they choose we provide the best copy to get results.
Make Your Content a Priority.
I certainly will.
Increase Conversion Rates
We use “Sticky words©” to build your story – to gain and keep attention by creating a strong positive perception. “Sticky Words” are memorable and give prospects unique reasons to do business with you. “Sticky words©” that get people to want to find out more about what you do and how they might be able to benefit from it.
Reduce Bounce Rate
Copywriting that provides convincing reasons for visitors to engage with your work and read more – and more.
Drive More Traffic
Keywords and phrases that draw visitors to your site because you have content that relates to benefits they want.
Turn your traffic into loyal customers and return visitors. Don't miss out!
Sometimes I write About Writing
The Androids Are Coming, The Androids are Coming…
and They Are US! Artificial Intelligence, the scariest words out there! Google and Amazon are constantly work to make machines that we can talk to which will provide for every need. SIRI, Cortana, Amazon’s Alexa and more are doing more and more. Even the ...
Everything You Grew Up with Is Going Away
The Brave New World – Is Here~ (This may not SEEM like a business blog, but it is!) When you write blogs, you do a lot of thinking. I write a LOT of blogs for other people and always try to stay on top of what’s happening – sort of. I tell people that life is...
Why Blog Templates FAIL
Disclaimer – I AM a freelance copywriter (and I think a darned good one!) Why Original Content is Better Than “Template” Content Okay, so – yes, Google and its SEO algorithms are all about Keywords and Domain Authority and yadda,...
Free Strategy and Content Review
Transform your copy in just a few days. Change words, change how people look at you.