Real Estate Property Brochures and Sales Sheet Copywriter
Real Estate Property Brochures and Sales Sheet Copywriting Services – Columbus Ohio
Simple? Maybe. Easy – NO
Saying that writing a property brochure or sales sheet is easy is like saying that being in the real estate business is easy. Some folks think that all you need for is a good photo and a physical description. The fact is that to produce “simple” pieces that will perform at a high level, sales materials require highly focused thinking – and hard work.
We start by building a picture of the perfect buyer
Successful property marketing, like all good writing, requires having a clear picture of “who would want to buy this?” in mind. The best research is you – as an agent or broker, you have spent the time to understand the kinds of buyers and what they want. Our job is to take your knowledge and put it into persuasive language.
Content is king, but headlines get the ball rolling
Years ago, one of the inventors of modern advertising and marketing, David Ogilvy, said “Five times more people will read your headline than will read what follows. Your headline spends eighty cents out of your marketing dollar.” That’s the whole point – you have to get people INTERESTED in your piece immediately.
This is true in all writing, but with a brochure or sales sheet on a property it is even more critical. The headline makes it worth the reader’s time to actually read what follows. It should touch an emotional hot button. Every type of buyer has one.
Remember, you’re not selling a building, you’re selling what people want.
We don’t just put write descriptions and other “facts,” we write about what prospects want.
Consider this example – a condominium development is well-designed, with beautiful one-story condos – that aren’t selling. A good audience for these would be empty nesters, older folks who don’t want to keep up a house and do want an easier place to live.
Here’s the headline that sold out the development in record time. “No stairs to climb.”
Make Your Content a Priority.
I certainly will.
Increase Conversion Rates
We use “Sticky words©” to build your story – to gain and keep attention by creating a strong positive perception. “Sticky Words” are memorable and give prospects unique reasons to do business with you. “Sticky words©” that get people to want to find out more about what you do and how they might be able to benefit from it.
Reduce Bounce Rate
Copywriting that provides convincing reasons for visitors to engage with your work and read more – and more.
Drive More Traffic
Keywords and phrases that draw visitors to your site because you have content that relates to benefits they want.
Turn your traffic into loyal customers and return visitors. Don't miss out!
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Transform your copy in just a few days. Change words, change how people look at you.