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I often get asked, “So, how do you write – what’s your process/secret?”
The Answer?  It’s Simple – But It Ain’t Easy!  Read ON!

You start with:4ws
Who, Why, When, What?

  • Who is this for?
  • Why should that person care?
  • When can they get it?
  • What do they have to do next?

Your objective:aida_model

  • Attention
  • Interest
  • Desire
  • Action


Content Needs to Be:4us
The 4 U’s

  • Useful
  • Urgent
  • Unique
  • Ultra-Specific


How You Need to Write:4cs
The 4C’s

  • Clear
  • Concise
  • Compelling
  • Credible