Corporate Training Copywriter

Twentieth Century Training

Charisma PR has a revolutionary approach to training. Based on the same methodology used for website design, we focus on creating a memorable UX – User Experience.

Rote memorization and pages and pages of typed instructions are not the best method for training NOW. Except for the most basic skills – reading, math facts and other base level information, they don’t work well enough.

Attention spans are limited, and results of tests on the effectiveness of “standard training methods,” even through webinars are poor.

Practical experience in college classrooms

Lengthy written text is a problem, even for non-web reading. We have tested the development of sophisticated but much simpler methods and found excellent results. The use of intuitive “Ikea-style” graphics and focusing on the people to be trained and how they receive information is vastly more successful than standard training.

In essence, we follow the same process in training as other types of copywriting – the goal is to change how people perceive things in order to change behaviors. The copywriting we do for training is centered on “users” and getting them to want to change by taking in new information and processes.

If you want 21st century profits, you need the training materials we write.