Content Marketing Copywriter

Marketing for the Brave New (Digital) World

Content Marketing evolved as way to reach target audiences without the negatives generated by traditional hard-sell advertising. We have the same philosophy – find ways to build awareness, credibility and loyalty for the brand.

We do copywriting that gets attention for what our clients have to say.

Our clients have diverse needs but a common objective – they want people to see and react to something – ideas, or products, information or services.

Each has the goal of creating a strong position for their brand to gain sales and loyalty.

Content marketing copywriting is a lot more than “just words”

We are strategic thinkers

We have to interpret what our clients do and then write material – articles, blogs and more – that isn’t a sales pitch. There is no direct mention of a particular brand, product or service. Our copy is informational to educate, entertain or move an audience creating awareness of and interest in the brand and its offerings.

That relationship will convert into some level of digital action – clicking on a website link, downloading a whitepaper or brochure, requesting a demo, or contacting a sales rep. That involves doing detailed and deep dive research on the target audience and what they want and what our clients do so we can make the connection.

We also develop relevant copy points and the best medium – particularly blogs – to get useful information to the audience and create a positive attitude toward the client. We ensure our copywriting achieves that by keeping close contact with the client on how well they work generates an active relationship between them and the audience.