Advertising Copywriter

NOT New But Still Effective

Advertising  developed as a way to reach mass audiences with a clear call to action – “buy what we sell.”  It functions well evolved as way to reach target audiences without the negatives generated by traditional hard-sell advertising.  We have the same philosophy – find ways to build awareness, credibility and loyalty for the brand.

Our copywriting gets attention for what our clients want to SELL

Our clients have diverse needs but a common objective – they want people to buy something – products, services. candidates or ideas.   This requires copywriting that gets them to change buying from a competitor OR to continue buying your brand.

Copywriting is a lot more than “just words”

We are strategic thinkers

We have to interpret what our clients do and how to get the results they want.  That involves doing detailed and deep dive research on the target audience  and what they want, what our clients offer (including  unique benefits,)  what their competitors do – and how to position “us” as better than “them.”

Our focus is on how to position a client’s offer and the best medium to meet their goal – get the audience to take action.   We ensure our copywriting works well with the visual part of the message by building active partnerships with the client as well as design, graphic and technical resources.

Whatever it takes to “get the message to the market”