813.767.1175 achiodo@charismapr.com

You Do a Lot of Great Things, BUT

Is Your Phone Ringing?

Getting and keeping customers requires “telling your story” –

Expert Creative Business Writing and Consulting – At a Reasonable Cost

We work to build your story – to gain attention, create a strong positive perception and motivate prospects to pick up the phone or email you!



Website copy, social media content and online ads



Ads, letters, proposals, brochures, flyers, promotional seminars, books (personal and ghostwritten for clients) programs/ contests/continuing programs


Verbal Work

30/60-second intros, speeches, narratives for radio and TV commercials, seminars, training and more

Andy Chiodo

Expert Creative Business Writer

Affordable Writing and advice for smaller companies based on years of successful experience

“One of my greatest joys is to help people get and keep a relationship with their customers. Writing that works is my passion. My focus is on smaller businesses who want to grow and become more profitable without spending a fortune”.

I’m an Accomplished veteran in advertising and PR, in my own business since 1993.  I’ve worked with over 3,000 clients in virtually every business category.  Before starting my own company, I labored with the mega-large – like Sherwin-Williams, Eli Lilly, JP Morgan Chase, Coca-Cola, Anheuser-Busch – and new divisions, start-ups and spins-offs.

Since then, I have found my bliss helping smaller companies develop and prosper.

Getting and keeping customers requires “telling your story” –

Did you know?

Relevant high quality content will


Increase your traffic, leads and conversions


Help increase, build and maintain relationships with customers


Increase visibility in search engines that ranks for the topics that your ideal customers are searching for


Bump up the number of email subscribers and leads by using content as a lead generation tool


Strengthen engagement on social media to building relationships with your audience instead of by “advertising”

How We Work


  • CONVERSATION:  what you need, what we can provide

– How we will work together

  • RESEARCH:  What you do best, what your target market wants

– What will work to make prospects into customers

  • NEXT STEPS:  Begin with a project/hard money estimate

– Mutual agreement on desired results

  • GO FORWARD:  Where we go from there

– What you need and/or want done



Our writing approach is for everyone.

“Andy Chiodo helped to focus my business marketing by developing the “Learn and Grow” Value Positioning Statement. His insight into the JMS process has made it possible for my company to succinctly tell prospects and clients what we do and how we help them to become better leaders.”

Jim Svagerko

“Our business is easier to introduce because of the Value Positioning Statement “Creating Your Internet Success.” SEO services are difficult to sell because they are complicated. Having this “intro line” makes it much easier to engage prospects and turn them into customers.”

Gino Petitti

Owner/CEO, ChooseMySite

“My Value Positioning Statement – “We’ll keep you covered” has really worked for me. The one-sheet which describes who I am, what I do and why makes it easy for me to introduce myself and my company.  The work that Andy has done for me sounds like me, so it’s easy and comfortable for me to say and use.”

Brian Davis

“Andy is an absolute pleasure to work with. He listens to feedback, answers questions promptly, and completes all work with passion and on time. It’s clear that Andy has a genuine interest in the people for whom he works. He does great writing for my website, presentations and even one-sheets for my staff and I, all of it is REALLY effective. He also does a complete set of social media posts to help my site get more traction with search engine. Andy understands the requirements and consistently delivers content that is to the point, interesting and intelligent. He does this so well that I still look forward to reading each and every one.”

Richelle Sammons

President, Monarch Title


Transform your website copy in just a few days.  No equipment required.


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Andy Chiodo is the founder and president of Charisma PR. He is an expert creative business writer with extensive and successful experience writing everything — a wide range of work that includes 30/60-second infomercials, all aspects of public relations, website copy, electronic and print ads and commercials, social media content, curriculum and course work for seminars and training, business plans, strategic plans, speeches and more.